About Us

“In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, they become successful leaders in society. Who better to serve the best interests of sport than someone who has the heart of an athlete?

Johan Cruyff - Founder Johan Cruyff Institute


The Johan Cruyff Institute (JCI) provides education in Sport Management & Marketing and develops projects within the sports industry.


JCI was created by athletes, is fully sports-oriented, and aims to become a reference in Sports Management within the sports world. We build bridges between education and businesses through talent and knowledge development.


Our academic programs and services are tailor-made for each and every reality and adapted to the learning needs at all stages. We see students as athletes, teachers as coaches and colleagues and partners as teammates.